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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 10
Go online and see if you can locate a current (as of January of the present year) rate card for your favorite magazine. Carefully study this rate card and summarize your observations regarding price differentials for, say, black-and- white ads versus four-color ads of the same page size. (If you cannot locate a rate card for your favorite magazine, find one for your next favorite, and so on.)
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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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