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book Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews cover

Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Edition 9ISBN: 978-1111580216
book Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews cover

Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Edition 9ISBN: 978-1111580216
Exercise 11
Radio is the only major medium that is nonvisual. Is this a major disadvantage Thoroughly justify your response.
Explanation
Verified
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Radio Advertising:
It is considered to ...

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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
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