
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 13
One marketer made the following assertion: "Infomercials are junk. I wouldn't waste my money advertising on this medium." What is your response to her contention
Explanation
Infomercial means a form of television c...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255