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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 4
What are your thoughts about brand placements in TV programs Do you find these placements irritating or do you accept them as simply part of the programming landscape Do you think they influence your attitudes toward advertised brands and purchase behavior
Explanation
Verified
Verified
Brand placement is a non-traditional med...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
