Chat with AI
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Edition 9ISBN: 978-1111580216 Exercise 6
The text described the online user as being in a "leaning-forward" mind-set compared with, say, the TV viewer who is "leaning back." Explain what this means and why the distinction is advantageous or problematic for online advertisers.
Explanation
Verified
Verified
Online Users and TV Viewers
The text de...
Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
