Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Exercise 13

Given the chapter's discussion of "alternative" forms of ad media (on garbage trucks, in restrooms, on people, etc.) and the implication that any unused space is a potential advertising medium, identify two "spaces" advertisers are not currently using that could be used for placing ad messages. What kinds of brands would advertise on each of your suggested spaces, and what would be an appropriate target audience for such messages Do you think this form of advertising is appropriate