Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Exercise 8

A TV program has a rating of 17.6. With approximately 114.7 million television households in the United States as of 2012, what is that program's CPM if a 30-second commercial costs $600,000 Now assume that an advertiser's target audience consists only of people ages 25 to 54, which constitutes 62 percent of the program's total audience. What is the CPM-TM in this case