Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Exercise 11

Following are the ratings and number of ad insertions on five cable TV programs designated as C1 through C5: C1 (rating = 7, insertions = 6); C2 (rating = 4, insertions = 12); C3 (rating = 3, insertions = 20); C4 (rating = 5, insertions = 10); and C5 (rating = 6, insertions = 15). How many GRPs would be obtained from this cable TV advertising schedule