Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Exercise 4

Assume that several years from now, after you have graduated college and begun a career, you open your mail one day and find a letter from SymphonyIRI Group requesting you to become a BehaviorScan panel member. Would you have any reservations about agreeing to do this Assume that the letter is from ACNielsen, instead of SymphonyIRI, requesting your participation in ScanTrack. What would be your reservations, if any, in this case