Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence Shimp, Craig Andrews

Exercise 14

Select a friend of yours to take the role of the "buyer" with playing the role of the "salesperson." Then, go through each of the relational communication dialog boxes in Figure 23.1, playing your roles. For each dialog box, indicate whether you felt you were both in agreement with the relationship or whether there some unresolved conflict as a result of the dialog.