Managing for Quality and Performance Excellence 9th Edition by James Evans,William Lindsay

Exercise 32

Examine the following mission statements. Do you think they have a true purpose or are they merely cosmetic devices because someone felt that no major organization can be seen without one? 21
a. Our single focus will continue to be helping customers all over the world succeed in their businesses. When we do that-when we make them winners-then employees, dealers, and stockholders win as well.
b. XYZ strives to understand and fulfill the needs of all our customers by providing the highest level of reliability and service at all times.
c. XYZ creates value by providing transportation-related products and services with superior quality, safety, and environmental care to demanding customers in selected segments.
d. We are dedicated to being the world' s best at bringing people together-giving them easy access to each other and to the information and services they want and need-anytime, anywhere.
e. To serve the most vulnerable.