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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162 Exercise 3
How much value does the agent or distributor add to a bouquet of flowers or bunch of roses from Africa before it reaches the final consumers? How can this be accurately calculated to ensure fair prices to the men and women who work on flower farms in Africa?
Explanation
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It is difficult to assess the value crea...
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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