Chat with AITextbook Solution | International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
International Marketing
International Marketing
Edition 10
Author(s): Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
ISBN: 978-1285687162
Publisher: Cengage Learning
184 Explanations
8,376 students have unlocked this book
Textbook Solution | International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Chapter 1: Global Environmental Drivers
Free
Chapter 2: International Trade Frameworks and Policy
Chapter 3: The Role of Culture
Chapter 4: The Economic Environment
Chapter 5: The Political and Legal Environment
Chapter 6: Consumer, Industrial, and Government Markets
Chapter 7: Strategic Planning
Chapter 8: Analyzing People and Markets
Chapter 9: Market Entry and Expansion
Chapter 10: Marketing Organization, Implementation, and Control
Chapter 11: Product Management and Global Brands
Chapter 12: Global Marketing of Services
Chapter 13: Advertising, Promotion, and Sales
Chapter 14: Pricing Strategies and Tactics
Chapter 15: Global Distribution and Logistics
Chapter 16: Social Networks and Communication
Chapter 17: Leadership, Corporate Social Responsibility, and Sustainability
Chapter 18: New Directions and Challenges
Chapter 19: Appendix
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
