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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162 Exercise 5
Would you recommend that Peru use the same brand strategy Navitas is using in the U.S. and in other international markets?
Explanation
Verified
Verified
The Nav-Nat may not use the same brand s...
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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