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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162 Exercise 2
The Pirate Effect
Pirates drive up the cost of cargo and the prices of shipments. Some believe that shippers should simply take the "long route" to gain distance from pirates. Others argue that proper arming of the crew will lead to brief battles with the pirates losing and the cargo being safe.
Who is right?
Who is right? Should shippers take the long route or should shippers prepare for battles?
Pirates drive up the cost of cargo and the prices of shipments. Some believe that shippers should simply take the "long route" to gain distance from pirates. Others argue that proper arming of the crew will lead to brief battles with the pirates losing and the cargo being safe.
Who is right?
Who is right? Should shippers take the long route or should shippers prepare for battles?
Explanation
Verified
Verified
Depending on the line of service, cargo,...
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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