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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162 Exercise 5
Governments are important consumers of products and services. Suppose you work for a firm seeking to market its offerings to the governments of Mexico and Norway. You can learn a lot about the governments in these countries by visiting www.doingbusiness.org, a site sponsored by the World Bank. Visit this site and research the governments in these countries. Write a report on your findings.
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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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