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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162 Exercise 3
What is the danger in oversimplifying the globalization approach? Would you agree with the statement that "if something is working in a big way in one market, you better assume it will work in all markets"?
Explanation
Verified
Verified
Globalization is all about when a compan...
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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