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book International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen cover

International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen

Edition 10ISBN: 978-1285687162
book International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen cover

International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen

Edition 10ISBN: 978-1285687162
Exercise 9
What is the key to a successful global assignment? Why do some assignments fail?
Explanation
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Successful global assignment is all abou...

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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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