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book International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen cover

International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen

Edition 10ISBN: 978-1285687162
book International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen cover

International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen

Edition 10ISBN: 978-1285687162
Exercise 10
What are the basic reasons why country operations would not embrace a new regional or global plan (i.e., why the not-invented-here syndrome might emerge)?
Explanation
Verified
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Not-invented-here syndrome is a mindset ...

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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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