International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen

Exercise 1

See how Dow's "solutionism" (www.dow.com/about/index.htm) is addressing some of the world's biggest challenges. The more we talk together, the more we solve together. Wind turbines today are truly revolutionizing energy generation across the globe. The Orkney Islands provide a glimpse of a renewable future. Cutting-edge wave and tidal technology is regenerating island communities and bringing new jobs and new skills.