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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162 Exercise 5
Using the list of the world's leading brands (available at Interbrand, www.interbrand.com) evaluate why certain brands place high and some lower.
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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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