International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen

Exercise 1

Services
"Services" often have the connotation of low level, servant like activities. So, such services as cleaning, food provision, delivery, and protective actions are often seen as unsophisticated and marginally participatory in the economy. It is said that there is no need to internationalize when others abroad can do it so easily as well, and often at a much lower price.
Yet, others identify top notch trained people as leading service providers-be it as astronauts, international lenders, or masters of drone air planes.
They claim that the future belongs to service providers, and that proper understanding and dispersion of services will make the difference between winners and losers. Some even feel that the entire agricultural sector will, eventually, change into a service rather than a production field.
Where do you see employment and growth occurring?