International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen

Exercise 1

Visit the websites of three multinational firms, for example, Volkswagen at www.vw.com, Sony at www.sony.com, and Nike at www.nike.com. How does each firm use social media to achieve its international marketing goals? Suppose you worked for a small company. Based on your investigation of the above sites, write a memo to your superior in which you describe the most important social media features of corporate websites for facilitating international marketing success.