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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162 Exercise 6
Do you agree with Milton Friedman's contention that the only responsibility of business is "to use it resources and engage in activities designed to increase its profits so long as it stays within the rules of the game"?
Explanation
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Corporate social responsibility:
It is ...
International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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