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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
Edition 10ISBN: 978-1285687162 Exercise 4
Identify a global online retail firm and describe how it (1) targets specific countries and (2) engages the consumer in an interactive manner.
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International Marketing 10th Edition by Michael Czinkota, Michael Brumbach, Ilkka Ronkainen
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