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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 9
The four interactive marketing performance tools and application exercises outlined here will add to your understanding of the ways customer performance affects profitability. To access them, go to www.MBMBEST.com. You can determine the answers to the questions listed for each marketing performance tool by entering data included in the questions. You can also enter other data to see the results, and you can save your work. Each marketing performance tool is based on the Chapter 1 figure referenced in parentheses.
Customer Lifetime Value (Figure 1-11)
A. How would the lifetime value of the average customer change if the customer life was shortened from 5 to 4 years?
B. How would the lifetime value change if the customer life was extended from 5 to 6 years and in year 6 the net cash flow was $60?
Customer Lifetime Value (Figure 1-11)
A. How would the lifetime value of the average customer change if the customer life was shortened from 5 to 4 years?
B. How would the lifetime value change if the customer life was extended from 5 to 6 years and in year 6 the net cash flow was $60?
Explanation
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Market-Based Management 6th Edition by Roger Best
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