Textbook Solution | Market-Based Management 6th Edition by Roger Best
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Market-Based Management

Market-Based Management

Edition 6

Author(s): Roger Best

ISBN: 978-0130387752

Publisher: Pearson

305 Explanations

6,464 students have unlocked this book

Textbook Solution | Market-Based Management 6th Edition by Roger Best

Chapter 1: Customer Focus, Customer Performance and Profit Impact
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Chapter 2: Marketing Metrics and Marketing Profitability
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Chapter 3: Market Potential, Market Demand, and Market Share
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Chapter 4: The Customer Experience and Value Creation
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Chapter 5: Market Segmentation and Segmentation Strategies
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Chapter 6: Competitive Position and Sources of Advantage
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Chapter 7: Product Positioning, Branding, and Product Line Strategies
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Chapter 8: Value-Based Pricing and Pricing Strategies
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Chapter 9: Marketing Channels and Channel Mapping
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Chapter 10: Marketing Communications, Social Media, and Customer Response
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Chapter 11: Portfolio Analysis and Strategic Market Planning
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Chapter 12: Strategic Offensive Strategies
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Chapter 13: Strategic Defensive Strategies
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Chapter 14: Building a Marketing Plan
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Chapter 15: Marketing Metrics, Performance, and Strategy Implementation
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Chapter 16: Market-Based Management and Financial Performance
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Market-Based Management 6th Edition by Roger Best