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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 13
If Lexus has an average customer retention of 80 percent, how many purchases does the average customer make over their life as a Lexus customer?
Explanation
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Customer satisfaction and retention acts...
Market-Based Management 6th Edition by Roger Best
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