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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 17
How could a frequent-flyer airline customer become a captive customer? How do captive airline customers contribute to current and future company profits?
Explanation
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Captive Cus tomer
Captive customers are...
Market-Based Management 6th Edition by Roger Best
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