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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 6
For an industrial supply company, how could a returning new customer have a higher customer lifetime value than a first-time customer?
Explanation
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Returning customer for an industrial sup...

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Market-Based Management 6th Edition by Roger Best
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