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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 8
If a company dominates a market the way Microsoft, Google, and Intel dominate their markets, why should that company bother to track marketing metrics?
Explanation
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Change is the only constant component. N...

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Market-Based Management 6th Edition by Roger Best
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