
Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752
Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 8
If a company dominates a market the way Microsoft, Google, and Intel dominate their markets, why should that company bother to track marketing metrics?
Explanation
Change is the only constant component. N...
Market-Based Management 6th Edition by Roger Best
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