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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 13
How would Toyota use forward-looking marketing metrics to better understand future sales and profits in the U.S. market?
Explanation
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Forward-looking marketing metrics
Forwa...
Market-Based Management 6th Edition by Roger Best
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