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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 17
Why would chief financial officers and senior management be comfortable with net marketing contribution as a financial measure of marketing profitability?
Explanation
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Marketing profitability metric
A market...
Market-Based Management 6th Edition by Roger Best
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