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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 21
The four interactive marketing performance tools and application exercises outlined here will strengthen your understanding of market potential, the MDI, the market share index, the SDI, the product life cycle as it relates to profit, and sales forecasting. To access the tools, go to rogerjbest.com. You can determine the answers to many of the questions by entering the data in the questions. You may also enter other data to see the results, and you can save your work. The figure numbers in parentheses are related examples in Chapter 3, but the lettered instructions pertain to the online exercises.
Sales Forecasting (Figure 3-20)
A. How would sales and the MDI change if sales growth were adjusted downward to 3 percent annually?
B. What would be the sales impact if the business could hold prices at $1,000 per unit over the 3-year planning period but lost 0.5 share points each year?
Sales Forecasting (Figure 3-20)
A. How would sales and the MDI change if sales growth were adjusted downward to 3 percent annually?
B. What would be the sales impact if the business could hold prices at $1,000 per unit over the 3-year planning period but lost 0.5 share points each year?
Explanation
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Market-Based Management 6th Edition by Roger Best
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