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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 22
What is the advantage of understanding the customer's total experience for a brand such as Kyocera?
Explanation
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Total customer experience:
The total cu...
Market-Based Management 6th Edition by Roger Best
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Character 255
