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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 1
Why is it more valuable for Lexus managers themselves, rather than a market research firm, to interview customers in order to understand a customer's total experience?
Explanation
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Surveying of customers' experience of ce...
Market-Based Management 6th Edition by Roger Best
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