expand icon
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 13
Why is understanding the total customer experience of a lead user of an iPad potentially more valuable than spending the same amount of time with an average iPad customer?
Explanation
Verified
like image
like image

Lead users
There are basically three ty...

close menu
Market-Based Management 6th Edition by Roger Best
cross icon