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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 18
Why should the two hypothetical videos of a day in the life of a customer using a digital camera go beyond the product and focus on the customer's use of the digital camera?
Explanation
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Changes in Customer Preferences
In ever...
Market-Based Management 6th Edition by Roger Best
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