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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 2
How should customer preference and purchase behavior change as perceived value increases or decreases for vacation packages to Hawaii?
Explanation
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Customer Preference and Purchase Behavio...
Market-Based Management 6th Edition by Roger Best
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