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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 8
How does the personality of a spokesperson used in advertising help shape the emotional benefits of a product?
Explanation
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Shaping Emotional Benefits of Product
A...
Market-Based Management 6th Edition by Roger Best
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Character 255
