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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 3
What happens when an insurance company is able to segment a market on the basis of needs for automobile insurance but unable to identify the segments by demography or behavior?
Explanation
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Identification of Segments
Every busine...
Market-Based Management 6th Edition by Roger Best
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