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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 20
What would be an adjacent-segment strategy in the toothpaste market (see Figure 5-5)?
Explanation
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Adjacent-segment Strategy
Adjacent segm...
Market-Based Management 6th Edition by Roger Best
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