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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 2
How could customer relationship marketing be used by a travel agency, and why would it likely improve the travel agency's customer satisfaction and retention?
Explanation
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Customer Relationship and Retention
A t...
Market-Based Management 6th Edition by Roger Best
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