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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 8
What is the iPad's primary source of competitive advantage? How does this source of competitive advantage help build a superior customer value for iPad and above-average profits for Apple?
Explanation
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The company A's products are known for t...
Market-Based Management 6th Edition by Roger Best
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