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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 19
Why are businesses with a competitive advantage in market share, unit cost, or product performance more profitable than businesses with no advantage in any of those areas?
Explanation
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A competitive advantage results in super...
Market-Based Management 6th Edition by Roger Best
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