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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 2
What is the benefit of a competitor gap analysis for General Motors? How could it use the results in its strategy development?
Explanation
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No company operates alone in any particu...
Market-Based Management 6th Edition by Roger Best
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