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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 5
Cost and differentiation are well-known sources of competitive advantage, but why is a marketing advantage also a potential source of competitive advantage?
Explanation
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High levels of market share and brand aw...

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Market-Based Management 6th Edition by Roger Best
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