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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 11
How does a business such as McDonald's develop a positioning strategy around some aspect of service differentiation? How would this strategy compare with the service differentiation achieved by Les Schwab Tire Centers?
Explanation
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Service differentiation refers to the st...
Market-Based Management 6th Edition by Roger Best
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