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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 12
Why do brand names like Kodak, Disney, or Coca-Cola create customer value and provide a basis for product line positioning and differentiation?
Explanation
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Product differentiation
The concept of ...
Market-Based Management 6th Edition by Roger Best
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