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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 20
Why would a business use an experiential brand name versus an evocative brand name?
Explanation
Verified
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Experiential brand names
Experiential b...

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Market-Based Management 6th Edition by Roger Best
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